LeoShe_salami
BackThis is a commercial created by regular women when asked, in a discussion, to do so. The exercise has been made in a project of LeoBurnett Romania, called LeoShe II - Cliches in advertising for women and proves that when you ask your consumers how to do commercials or how to improve them, all they do is play-back what they know from TV and pop-up cliches. The story is reproduced exactly as consumers told it and animated and subtitled by LeoBurnett team. You can find more anout the study on www.leoshe.ro
Category: Education
Uploaded: October 7th, 2008 @ 9:49 am
Author: ralluk19
Length: 01:09
Rating:
Views: 71
Tags: advertising burnett cliche cliches commercial leo leoburnett leoshe mezeluri research romania salami she
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