New Package Goods Purchases Drop in DVR Households
BackNEW YORK (YouTube.com/AdAge) -- New data is in about DVR households. And it's not good. Ad zapping does appear to directly impact product sales. A three year research project by Information Resources, Inc., has found that purchases of new "pacesetter" food package goods brands were about 5% lower in homes that have DVRs. In other news in this 3 Minute Ad Age report, Heavy.com is using editorial intervention in an effort to shape user-generated content into more mainstream content. And, Honda is seeking a few good consumers willing to pay $600 a month to lease its new hydrogen fuel-cell vehicle.
Category: News
Uploaded: August 21st, 2008 @ 12:46 am
Author: AdAge
Length: 03:04
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Tags: advertisements advertising adverts business commercials dvr dvrs news television tivo tv
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