202 DELTAs at the 2008 Olympic Games in Beijing. - Beijing
BackDuring the recent Beijing Olympics, the Coca-Cola Company, a major sponsor of the event, launched a series of marketing activities inspired by the theme of Shuang, an expression in Mandarin Chinese that describes a physical and spiritual state of total well-being. One of the venues for these promotional activities was the Coca-Cola Shuang Experience Center, situated inside the Olympic Village near the National Stadium, the so-called Birds Nest. Every day the complex hosted a variety of multimedia events celebrating the Olympic spirit and the historical link between the Coca-Cola Company and the Olympics. The total visibility of the Coca-Cola Shuang Experience Center was guaranteed by an imposing lighting system installed on the buildings roof, comprising 202 DELTA FULL COLOUR B LED colour changers. The projectors were installed by the company Showtec, following a project developed by the American company Light Switch. The DELTAs, fitted with Wide Flood lenses, were arranged alongside each other in long lines that crossed the roof of the Coca-Cola Center from side to side. The lighting design, by Norm Schwab and Glenn Wade, gave priority to a dynamic use of the DELTAs, creating a succession of coloured areas in movement and a range of light effects visible from all over the Olympic Village.
Category: Entertainment
Uploaded: October 6th, 2008 @ 2:33 pm
Author: GIANLUCAZA
Length: 00:24
Rating:
Views: 81
Tags: beijing china d.t.s. delta dts games illuminazione olympic
Related Video Links:
» View Video Comments For 202 DELTAs at the 2008 Olympic Games in Beijing. - Beijing
» View GIANLUCAZA's Other Uploaded Videos
Video Thumbnails:
Video Embedding Code:
* Embed this video on your website, social bookmark, myspace, or blog.